You never get a second chance to make a first impression. Now more than ever, it happens on your restaurant's website.

Nowadays, however, more than 70% of diners visit a restaurant's website before deciding where to dine, which means the first impression happens long before they set foot on-premises. It happens online. And when it does, the restaurant description plays a pivotal role.

• Define your objective.
• Outline key points. Consider the visuals.
• Consider the visuals.

A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services.